Nike – The Chance

For me, Nike really get digital. As well as the outlook of youth culture on modern day football & their ‘Write The Future’ viral displayed that perfectly, receiving almost 18,000.000 views since it was posted last month (despite seemingly cursing each player that appeared in it!).

Nike have followed this up with their ‘The Chance’ campaign which adds real value, inspiration and the opportunity for young footballers to truly live their dream by being able to training like a pro with both the Nike Academy as well as those of leading English Premier League Clubs with one season to ultimately earn a pro contract.

Creating a social media based entry mechanism via Facebook, where you create a fanbase & begin the steps to grab the attention of the Nike scouts it again shows the alignment Nike have with the youth generation.

With all the negative press English footballers in particular are receiving off the back of a dismal World Cup display, it’s refreshing to see the large Brands targeting the original hunger and love for the sport that almost all boys have growing up…

Nike – The Chance