Kneed a Job?
Creative agency Happy Creative Services have come up with a stand out campaign for Diesel; by running an in store promotion giving away a spoof sex toy, the Knee.J. With the tagline ‘Sex sells, unfortunately we sell jeans’ they have created knee pads which are for, well, I’m sure its obvious.
The initial poster & email campaign saw an instant increase in walk-in customers, seeing an increase of sales of over 40%…..
It will be interesting to see to what extend this campaign is used…
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