Nothing like a simple piece of ambient media to grab the consumers attention; simple & effective by Fedex.
Creative agency Happy Creative Services have come up with a stand out campaign for Diesel; by running an in store promotion giving away a spoof sex toy, the Knee.J. With the tagline ‘Sex sells, unfortunately we sell jeans’ they have created knee pads which are for, well, I’m sure its obvious.
The initial poster & email campaign saw an instant increase in walk-in customers, seeing an increase of sales of over 40%…..
It will be interesting to see to what extend this campaign is used…
Advertising agency Mckinney has created a website which puts you in the shoes of the homeless;
An interesting, simple click & point game which navigates you through multiple choice questions regarding your livelihood, simple choices with varying consequences. Choices are met with interesting insights “about how many people opt out of health insurance because of high premiums, how 44% of people living below the poverty line use public libraries to access the Internet” in America.
“The game’s integration with Facebook is its best feature. When faced with some choices, (like your landlord raising your rent) the game will ask you to decide whether to ignore the claim, pay it or ask a friend. The last option opens up a pre-written statement in Facebook where you can email one of your actual friends for “help,” bridging the gap between virtual reality and the real uneasiness of having to ask a friend for assistance” (Via Mashable).
A simple idea which provides an insight into homelessness in America & will hopefully provide a platform for users to donate money to the Urban Ministries of Durham…
A nice little Superbowl ad from Bridgestone, however my favorite part is the little bit of advice that pops up at the bottom 17 seconds in….
Bridgestone – Reply All
The Superbowl wouldn’t be the same without the biggest adverts from some of the biggest brands & you can always rely on Budweiser to pull something out the bag….
Budweiser – Wild West (Superbowl 2011 Commercial)
I’ve always been a fan of Volkswagen adverts, especially viral ads. They just seem to get it right & leave you with a feel good smile on your face. The latest two do exactly that….
Volkswagen – The Force
Volkswagen – Bollocks
This looks like it could be a great marketing campaign on the horizon for Foot Locker. Creating a community in which you show off your sneaker/trainer selection, with the ability to search by Brand, Celeb Endorsement, Stiching, Colour, Year etc..
Ultimately, I presume, it will link onto the Foot Locker website if you see one you’d like to add to your collection. There are a shed load of marketing possibilities around this, I reckon it’s gonna take off in a big way….
Just how good is Iker Casillas?
This Good.
If you’re a bloke, the words ‘World Cup Italia 90’ instantly bring back memories of Gazza, Lineker, Pearcy, Cameroon, Platt, Bobby Robson…… Waddle, the lot.
Well, I came across this beauty which brings back some of the incredible moments of that World Cup & made me realise just how much for a far cry it was from this summer in Germany.
It also has Des Lynham at his very smooth best…
Enjoy.
World Cup Italia 90 – Grandstand End Credits
With X-Factor grabbing the nation by the balls (& the vejazzles) Matt Cardle (& his hat) fever has swept the nation, following up the Essex representation after Olly Murs last year.
Here is some youtubings of Matt Cardle & his band – Seven Summers – Very, very easy listening.
Way To Be
Young Blood
Just a Day
If you really dig it, you can buy the album (not the hat) here.
Something For The Weeknight 