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February 8, 2011 / Rees Hitchcock

You’re Spent

Advertising agency Mckinney has created a website which puts you in the shoes of the homeless;

SPENT

An interesting, simple click & point game which navigates you through multiple choice questions regarding your livelihood, simple choices with varying consequences. Choices are met with interesting insights  “about how many people opt out of health insurance because of high premiums, how 44% of people living below the poverty line use public libraries to access the Internet” in America.

“The game’s integration with Facebook is its best feature. When faced with some choices, (like your landlord raising your rent) the game will ask you to decide whether to ignore the claim, pay it or ask a friend. The last option opens up a pre-written statement in Facebook where you can email one of your actual friends for “help,” bridging the gap between virtual reality and the real uneasiness of having to ask a friend for assistance” (Via Mashable).

A simple idea which provides an insight into homelessness in America & will hopefully provide a platform for users to donate money to the Urban Ministries of Durham

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